Photo by Jopwell 1. Define the customer experience: - Definition: Customer experience (CX) is the overall perception a customer has with a brand based on all interactions and touchpoints. - Example: Define whether your AI implementation aims to provide a personalized, efficient, or proactive customer experience. 2. Understand your customer: - Definition: Gain insights into customer preferences, behaviors, and needs to tailor AI interactions accordingly. - Example: Utilize AI analytics to analyze past customer interactions, purchase history, and feedback to understand preferences. 3. Determine the chann...
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