Think Different

The World Cup 2010 website is a significant step change in the way that content is published. From first using the site, the most striking changes are the horizontal navigation and the larger, format high-quality video. As you navigate through the site it becomes apparent that this is a far deeper and richer use of content than can be achieved through traditional CMS-driven publishing solutions. The site features 700-plus team, group and player pages, which are powered by a high-performance dynamic semantic publishing framework. This framework facilitates the publication of automated metadata-driven web pages that are light-touch, requiring minimal journalistic management, as they automatically aggregate and render links to relevant stories. Dynamic aggregation examples include: Frank Lampard England Squad Group C Fixtures and Results Groups and Teams The underlying publishing framework does not author content directly; rather it publishes data about the content - metadata . Th...