Google found that moving from a 10-result page loading in 0.4 seconds to a 30-result page loading in 0.9 seconds decreased traffic and ad revenues by 20% (Linden 2006). When the home page of Google Maps was reduced from 100KB to 70-80KB, traffic went up 10% in the first week, and an additional 25% in the following three weeks (Farber 2006). Tests at Amazon revealed similar results: every 100 ms increase in load time of Amazon.com decreased sales by 1%. (Kohavi and Longbotham 2007). It’s quite clear. Everyone hates slow websites . The question is, how can you make your WordPress website faster? Keep reading and I’ll show you how you can take proactive steps towards speeding up your site. What Determines Website Page Speed? The Yahoo! YSlow and Google Page Speed Mozilla Firefox plugins evaluate your site against the widely accepted rules of website performance. The problem is, they don’t tell you what to do with the information they provide. So, I’ll break down the ...
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